LIST Building Course

Social Media Success Path

Get the social media strategy my clients use to 10x Their growth!


“Can social media really bring in qualified buyers and sellers?”

Is there any way to get my audience to do MORE than just like my photos?

Why does it seem like I watch others succeed on social media but not me?

Is there really a return on investment when it comes to social media marketing?

I totally get the skepticism. In fact, I’ve asked the same questions years ago as an agent.

I spent years spinning my wheels on social media, throwing darts in the dark, and just hoping to hit a qualified lead. Sure I got likes, maybe several comments, but nothing ever turned into a closed deal.

The key piece that was missing?

A step-by-step strategy that turns LIKES INTO ACTUAL LEADS.

“Social media makes me feel _________”

We’ll let you fill in the blank:

  • Overwhelmed by the ever-evolving trends and features on social media platforms.

  • Frustrated from investing your valuable time into social media but seeing little to no results.

  • Pressured to keep up with competitor agents that are seeing better results than you.

  • Confused about how other agents are bringing in clients through social media and other marketing tactics.

  • Tired of spending your time feeling like a social media manager rather than a successful real estate agent.

Sound familiar?

But the good news my friend, there's a better way!

Posting relentlessly won’t get you anywhere.

You need a strategy that goes beyond the post by targeting the right buyers and sellers from your audience and funneling them into your real estate business.

A strategy that turns your content into CLIENTS.


1 - Video Marketing in Real Estate

Why should you start making reels? Video is KING in real estate marketing right now, and it’s not leaving anytime soon. Learning how to master video marketing is a game changer in reaching, engaging, and generating HOT leads from buyers, sellers, and investors.

2- Instagram Reels 101

You can’t make a high-quality reel without knowing the ends and outs of the reel editor! We’ll take a crash course on Instagram reels so you can learn how to edit them easily and efficiently. We’ll even dive into some helpful reel resources and apps to help you take your reel game to the next level!

3 - Creating Faceless Reels 

Finally, I’ll guide you through creating a faceless reel that doesn’t sacrifice engagement! You’ll learn how to replicate this simple reel process so you can consistently create faceless reels that get you up to 10x more reach than regular feed posts.



Your path to turning likes into leads

Stage 1

Grow Your Base

Stage 2

Grow Your Audience

Stage 3

Grow Your List

Stage 4

Grow Your Business

No more guesswork. No more relentless posting. No more playing darts in the dark. Just a cohesive, step-by-step plan to get you from where you are to where you want to be in your real estate business.

Wanna know how to get started?


Social Media Success Path

The sought after course for agents who want to scale their business using social media by generating endless amounts of traffic, leads, and sales on auto pilot!


The course will span 4 weeks with weekly LIVE 1-hour sessions packed with valuable content and interactive elements to maximize your learning experience! Each week, we’ll focus on a unique aspect of successfully using social media marketing in your real estate business:


STAGE 1 - Grow Your Base

Ready for social media to actually work for your business?

We have the strategy! Whether you know nothing about using social media for business or you’ve been on Facebook and Instagram for several years, week 1 will start at ground zero to make sure you know to use social media to your real estate business’ advantage.

In module 1, you'll learn how to create a clear vision of your goals and purpose for social media marketing in your business. I’ll give you the inside scoop on how to manage a business Facebook and Instagram page and how to implement a weekly social media posting plan that’s consistent and convenient for you.


STAGE 2 - Grow Your Audience

Feeling like your social media posts aren’t hitting the right people?

You don’t want just friends and family liking your posts, you want buyers and sellers looking for the perfect agent! Before you waste time going on a posting spree, you need to first identify your target audience and figure out how to create content they actually want to see.

In module 2, you’ll learn how to grow and engage your audience by identifying your niche and creating clear messaging around that niche. You’ll walk away from this module knowing how to target the right audience on social media and communicate to them effectively through content such as reels that increase engagement and reach!


STAGE 3 - Grow Your List

Ok, so how do you actually turn your audience into qualified leads?

By getting them on your email list and into your database!

And if you don’t have an email list or have any idea how to start one, no problem!

In module 3, you’ll learn how to bring your social media audience into the inside of your business by building an email list. You’ll even learn how to utilize marketing tools and techniques yourself to build your list effectively and easily!


STAGE 4 - Grow Your Business

You’ve got all the stages down, now it’s time to master the process so you can “rinse and repeat” to scale your business and get endless referrals!

In module 4, you’ll learn how to shift gears into building your business now that your social media marketing is working for you. I’ll give you actionable steps to take in your real estate business that will help you scale the Success Path to bring in leads at a higher volume and start closing more deals seamlessly.

And if you miss a session, no worries! All sessions will be recorded and made available to course participants, so you won't miss out on any content.


The Success Path Workbook
Each week, you’ll receive a new workbook that guides you through clear action steps and milestones to help you successfully complete each stage!

Special Bonuses!

Inside the course you’ll be given access to bonus materials, templates, and resources that will make the Success Path even easier to implement into your business!

When you join The Social Media Success Path, you’ll also get ONE MONTH FREE to our signature marketing membership - Agent Social Haus!


Join now for only $1997 $197!

You might not see this price again, so claim your spot now!

Hey There!

I'm Tracy Henning


With over 30+ years of experience in the industry and counting, I’m a seasoned pro at selling real estate. But that’s not all – since 2019, I have helped thousands of real estate agents thrive on social media, and during that time I have become OBSESSED with empowering agents to explode their real estate businesses with ease.

Whether you’re just starting out in the industry or looking to take your business to the next level, I have the expertise and knowledge to help you succeed. With my guidance, you’ll learn how to leverage the power of social media to attract and engage potential clients, build your brand, and ultimately, grow your business.

So if you’re ready to take your real estate business to new heights, look no further. With my passion, expertise, and commitment to your success, you’re in good hands.

What our clients say...

“I no longer worry about what will I post on social media and I can focus on working with my active clients and putting prospects in my CRM. If you want to increase your social media presence to get more leads from online and you just want to set it and forget it, then PorchLyte is for you. Give it a try. Thank you so much, Tracy and her team.”

- Barb, CIR Realty

"THE VALUE crazy... thank you thank you thank you! This is what I've been looking for. I'm completely new to Real Estate and while my broker is excellent and has taken me by the hand... she's not good with creating an online presence. I've looked into other programs and they were either excessively expensive or just too advanced for where I'm at in my career. You've taken it from the basics...I love it!!!"

- Stephanie, Exit Realty


Join now for only $1,997 $197!

You might not see this price again, so claim your spot now!

Frequently Asked Questions

What is the schedule for the PorchLyte's Social Media Marketing Success Path course?

The course spans 4 weeks, with live sessions conducted every Wednesday at 10 am PST via Zoom.

How long does each class last?

Each live class is approximately 1 hour, packed with valuable content and interactive elements to maximize your learning experience.

What if I'm unable to attend a live session? Are the classes recorded?

If you miss a live session, don’t worry. All sessions will be recorded, and you get lifetime access to the recordings, ensuring you won't miss out on any content.

Can I share the course content with a friend or colleague?

Course materials are intended for registered participants only. Sharing content without registration is against our policy, but we encourage your friends to join the course for the full experience.

Will there be opportunities for networking with other participants during the course?

Yes, the course includes networking opportunities, allowing participants to connect, share insights, and learn from each other’s experiences.

What kind of support and resources will be provided during the course?

Each week, you’ll receive a new workbook as part of the Success Path Workbook series, guiding you through clear action steps and milestones to help you successfully complete each stage. Inside the course, you’ll also have access to surprise bonuses, including additional materials, templates, and resources that will make the Success Path even easier to implement into your business.

What makes this course specifically beneficial for real estate agents?

This course is tailor-made for real estate professionals, created BY a real estate professional, focusing on social media strategies and tools that are most effective in the real estate market.

If I can't make this session, when will the course be offered again?

We periodically offer this course. If you miss this session, you can join a future one. Keep an eye on our announcements or subscribe to our newsletter for updates.

Will there be homework or assignments to complete?

While formal homework isn’t assigned, we encourage you to apply the learned strategies to your business. Practical application is key for mastering social media marketing.

When do I get access to the Agent Social Haus marketing membership?

You will receive access to the Agent Social Haus marketing membership on the first day of our training for Module 1.

Can I get a refund if I decide the course isn’t right for me?

If after attending Modules 1 and 2 of the Social Media Success Path, you feel that the course doesn’t align with your expectations, you're eligible to request a full refund. Simply email within a 15-day window from the course start date.


Don’t waste any more time spinning your wheels on social media with no results. Start turning likes into leads and content into clients NOW with the Social Media Success Path!

Join now for only $1,997 $197!

You might not see this price again, so claim your spot now!

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